Marketing News

FTC Issues Warnings Over Zika Claims

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By: TOM BRANNA

Editor

The Federal Trade Commission (FTC) sent 10 warning letters to online marketers selling products that purportedly provide protection from the Zika virus. According to FTC, it appears that some online marketers may be trying to take advantage of consumer concerns about the mosquito-borne virus. The products of concern include wristbands, patches, and stickers that purportedly can repel the mosquitos that carry Zika or otherwise protect users from the virus, according to the FTC. The letters a...

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